by
wildredbill
Mar 30, 2012
Women buy 54% of the cars in the United States, and influence 84% of all vehicle purchase decisions. Yet most women dread the car buying experience, with good reason. Women often get ignored, patronized, or just plain ripped off at car dealerships.
http://www.nolo.com/legal-encyclopedia/women-buying-cars-30335.html
It's NOT about knowing about cars. It's about knowing how to treat a customer so you can SELL your product.